The label is known for using native cotton and 100 natural dyes and uses traditional techniques such as hand spinning,,
Hand weaving, hand painting, tie-dyeing and quilting. The label maintains its unique vision by turning away from mainstream production and producing small batches of slow-made fashion in collaboration with craft groups from across India.
„The communities that form the foundation of our value chain are keepers of living traditions and essential in today's times. Many of the rural artisans we work with already work from home - their work on the spinning wheel, loom and kitchen takes place in the same room. Family members often work as a team that is responsible for various tasks. Many grow their own vegetables and live with animals. Located in remote areas, these craft communities have some of the smallest carbon footprints in the world!!